With ten community and media events throughout southeast Michigan, six DMC specialty center drop-off locations, an online Virtual Cereal Drive, and support from countless local businesses, the 2014 cereal drive grew larger than ever!
The hospital, staff, & community pulled together 441,709 servings of cereal
- that's 21,004 MORE servings than last year!
Thanks to a large donation from Kellogg, a total of 622,839 servings of
cereal were collected to help feed hungry kids this summer.
The cereal drive began in 2010, when Pam Taurence, then chair of the DMC Children’s Hospital of Michigan Professional Nurse Council, developed the idea to help address the pressing issue of child hunger. Hospital employees rallied behind the idea and word spread into the community, attracting the participation of other local businesses, citizens, and media. The drive provided more than 160,000 meals for children who face hunger.
“As great as it was here, for our community, we know it had to happen for all communities,” said Pam. She reached out to other Children’s Hospitals across the country, and participation snowballed over the next three years. The 2014 cereal drive collected more than 1.98 million servings nationally.
Gleaners thanks the Professional Nurse Council, Children’s Hospital of Michigan, Children's Hospital of Michigan Foundation, Clear Channel radio, Fox 2, and everyone involved in making the cereal drive a huge success for hungry kids this year.
Click here to view more great photos from this year's drive!