The Children’s Hospital Cereal Drive showed no signs of slowing down in its fourth year. In fact, the drive raised more awareness and meals for kids than ever – both locally and nationally.
The cereal drive began in 2010, when Pam Taurence, then chair of the DMC Children’s Hospital of Michigan Professional Nurse Council, developed the idea to help address the pressing issue of child hunger. Hospital employees rallied behind the idea and word spread into the community, attracting the participation of other local businesses, citizens, and media. The 2010 cereal drive yielded over 160,000 meals to feed hungry children.
“As great as it was here, for our community, we know it had to happen for all communities,” said Pam. She reached out to other Children’s Hospitals across the country, and participation snowballed over the next three years. The 2013 cereal drive collected over 1.5 million servings nationally.
In southeast Michigan, 679,701 servings of cereal were collected across the DMC Children’s Hospital locations, an increase of 44% over 2012.
"The metro Detroit communities really come together and use this opportunity to directly make a contribution and a difference in their neighborhoods," said Wendi Tague, the current chair of DMC Children’s Hospital of Michigan Professional Nurse Council, in an interview with the Detroit Free Press.
Gleaners thanks the Professional Nurse Council, Children’s Hospital of Michigan, Clear Channel radio and everyone involved in making the cereal drive a mammoth success for hungry kids.