2025 Children’s Hospital Cereal Drive

When school meal programs end, kids still need healthy breakfasts to fuel play and help them grow strong.

That’s why we’re excited to announce that Children’s Hospital of Michigan is once again partnering with Gleaners to host the 2025 Children’s Hospital Cereal Drive. Over the last 15 years, together, we’ve raised more than 14.4 million servings of cereal.

Join us by donating a box of cereal at the events below or by giving through our Virtual Cereal Drive between May 30 and June 7 to help children enjoy a healthy breakfast this summer.

Community groups or individuals who have been collecting donations for the Cereal Drive can drop off their donations during any of these collection events.

• Time: 10:45 a.m. – 12 p.m.
• Activities: Drop off your cereal collection, meet firefighter clowns, enjoy CHM team competitions, snacks, and refreshments.

• Time: 9 a.m. – 12 p.m.
• Hosts: Jay Towers, Allyson, and Chelsea from “Jay Towers in the Morning” on 100.3 WNIC.
• Activities: Fill a giant shopping cart with cereal, take pictures, and enter to win a $1,500 Kroger gift card.

• Time: 6 a.m. – 11 a.m.
• Hosts: Jay Towers, Allyson, and Chelsea from “Jay Towers in the Morning” on 100.3 WNIC and FOX 2 Detroit.
• Activities: Fill a school bus with cereal, meet Kellogg’s Tony the Tiger and UDIM’s Mootilda, and enter to win a $1,500 Kroger gift card.

• Time: 8 a.m. – 11 a.m.

• Time: 9 a.m. – 12 p.m.
• Activities: Drop off cereal, enjoy safety demonstrations, Touch-a-Trucks, character visits, ice cream, swag, and giveaways.

If you are interested in starting your own Virtual Cereal Drive, please fill out this form and we will be in touch soon! Please mention “2025 Cereal Drive” in your submission.