Ice Mountain Brand 100% Natural Spring Water Brings Bottles Full Circle With New 100% Recycled Bottles and ‘Made For A Better Tomorrow’ Campaign

On May 11, 2021, Ice Mountain® Brand 100% Natural Spring Water announced Made For A Better Tomorrow, a campaign that aims to drive recycling and donate water to communities in need. In tandem with this campaign, Ice Mountain is launching better bottles, which have long been 100% recyclable and are now also made with 100% recycled plastic1 (rPET.)

Ice Mountain® Brand’s 100% Recycled Bottles

The launch is a continuation of the brand’s efforts to help promote a circular economy and sustainably manage natural resources. With this latest milestone, Ice Mountain joins Poland Spring®, Ozarka® and its three other regionally distributed spring water sister brands with bottles that come in 100% recycled plastic.

  • Using recycled plastic gives existing materials new life, reduces greenhouse gas emissions and can help keep plastic out of landfills and waterways.
  • All 20-ounce, 700-mL, 1-Liter and 1.5-Liter size of Ice Mountain® Brand 100% Natural Spring Water bottles will now be made with 100% recycled plastic, not including labels and caps. The bottles have long been 100% recyclable.
  • Bottles need to be recycled in order to create new bottles from them. That’s one reason Ice Mountain is an inaugural partner in NextCycle Michigan, a new initiative sponsored by the state’s EGLE department to support recycling and recovery projects through innovation and partnerships, with the ultimate goal of raising Michigan’s recycling rate from 18% to 30% by 2025. Ice Mountain is also working with The Recycling Partnership on projects in the Midwest that will reach almost 200,000 households and divert 1.2 million pounds of recyclables from landfill.
  • Beyond the bottle, Ice Mountain’s Michigan facility achieved Gold certification under the Alliance for Water Stewardship (AWS) International Standard in 2019, in recognition of its exceptional efforts to help preserve and protect shared water resources and support the communities where it operates.
  • “Plastic pollution is an issue that must be addressed. We are committed to doing our part to drive a circular economy, one in which bottles are made with other bottles and never end up in landfills, oceans and waterways,” said David Tulauskas Vice President and Chief Sustainability Officer, BlueTriton Brands, maker of Ice Mountain. “With the addition of Ice Mountain’s 100% recycled plastic bottles, people across the U.S. can choose better bottles at the shelf and join us on our journey towards a waste-free future and a better tomorrow for our planet.”
  1. Available in 20-ounce, 700-mL, 1-Liter and 1.5-Liter sizes; labels and caps are recyclable, but not made with recycled material.

Ice Mountain’s Made For A Better Tomorrow Campaign

With the campaign’s new ‘One-for-One Promise,’ for every person who pledges to recycle their bottle during the campaign, Ice Mountain will donate a bottle of water to Midwest communities in need.2

“Now more than ever, people want to make a difference and are looking to connect with brands with purpose,” said Yumi Clevenger-Lee, Executive Vice President and Chief Marketing Officer, BlueTriton Brands, maker of Ice Mountain. “Low recycling rates across the country and access to clean drinking water in some communities are two prevalent issues and our new campaign invites people to join us and help make a meaningful impact on both our planet and on the health of fellow Americans. This is an example of how we are bringing to life our passion to be a force for good and a force for growth.”

  • Access to safe, clean drinking water is essential to human life – whether that’s bottled, filtered, or tap, but especially during times of crisis. The past year has created unprecedented need in many communities in the Midwest.
  • Ice Mountain is donating water to Gleaners Community Food Bank in Detroit, a Feeding America® network member, to support residents of the Detroit area facing water interruptions in their homes, a challenge that has been exacerbated due to the pandemic.
  • The brand will donate a minimum of 33,000 and a maximum of 495,000 half liter bottles of water, or the equivalent volume, until the end of the campaign on October 14, 2021. This donation builds on years of community support within the Midwest, including over 15 million bottles of water donated to Flint, Michigan from May 2018 through March 2021.
  • The campaign and its ‘One-for-One Promise’ provides a simple and safe way for people to help make a difference, which is a growing trend coming out of the pandemic. In a new study conducted on behalf of Ice Mountain, over half of Americans (53%) gave back to their community and took action for the first time in their lives within the past year. Additionally, more than half of Americans (56%) surveyed said they would rather give back virtually instead of in-person. Harnessing this momentum, Ice Mountain hopes to not only tap into this growing desire to give back, but also inspire consumers to recycle more by connecting these important habits to giving back to communities in need.

“We are committed to addressing food insecurity in our communities, and we have seen those we support grow in number and in need by the events of the past year,” said Cecile Aitchison at Gleaners Community Food Bank. “We appreciate the support from Ice Mountain, and the people of the Midwest who enable this ‘One-for-One Promise’, for their donation of safe, clean drinking water for those in our region that need it most.”

  • 5/3/21-10/14/21. 33K bottles min/495K bottles max per brand. One .5L bottle of water, or the equivalent volume, will be donated for each pledge.

How to Get Involved and Take Action with Made For A Better Tomorrow

  • The Made For A Better Tomorrow campaign will be hosted on Ice Mountain’s website.
  • To take the pledge, people can scan the QR code on Ice Mountain labels or visit