Originally posted on DBusiness
To help households in Wayne, Oakland, Livingston, Monroe, and Macomb counties feed their families, The Suburban Collection announced its second annual Drive Away Hunger fundraising campaign in partnership with Gleaners Community Food Bank.
The goal is to engage staff and the community to raise funds for 375,000 meals for Gleaners by Giving Tuesday on Nov. 30.
“Through times of uncertainty, Gleaners has always stepped in to make sure local families know where their next meals are coming from,” says David Fischer Jr., group vice president of The Suburban Collection. “Across The Suburban Collection, our team members are enthusiastic and determined to support Gleaners’ efforts throughout our community — with a bit of friendly competition added.”
The Suburban Collection’s leadership and 2,500 team members across its southeast Michigan locations are working together to reach the 375,000-meal goal.
Each dealership appointed a Team Champion to lead location-specific fundraising initiatives ranging from casual Friday events to golf outings. Customers and community members are encouraged to donate funds in-store or participate in The Suburban Collection’s virtual food drive competition page through Gleaners here.
Online, donors can view all of Suburban’s 24 fundraising teams and support the team of their choice with a financial contribution or by “checking out” food items during a virtual shopping cart experience. Every dollar donated provides three meals.
“Life has changed for everyone in the past year and a half, and so many of our neighbors in need continue to worry how they will make ends meet,” says Gerry Brisson, president and CEO of Gleaners. “One thing we can do together is to make sure food is not one of their worries. Support to The Suburban Collection’s ‘Drive Away Hunger’ campaign will help provide nourishing food to households deeply affected by the pandemic. When we come together to fight hunger, everyone wins.”
As part of the campaign, The Suburban Collection will allocate funds raised by its Ann Arbor locations to Food Gatherers, the primary food bank serving Washtenaw County communities. The Suburban Collection will additionally provide a matching gift for the same amount to Gleaners.